About Bus 64
Looking for content that moves your readers?
Bus 64 can help.
With more than 20 years of experience in specialty publications, Bus 64 founder Marco Buscaglia has worked with large and small clients, corporate and non-profit, each with distinctive goals for content.
Sure, it's a buzzword, but the reason today's content providers are so focused on storytelling is that it works. OK, let's rephrase that. It works when it's done right. But what if your content provider is telling the wrong stories about you or your business? What if the ocean of text, photos, graphics, audio and video are painting your business in ineffective, uninteresting and sometimes incorrect colors? While telling stories is important, it won't do you any good if those stories leading your audience in the wrong different direction. That's why Bus 64 takes the time to meet with you in order to come to a complete understanding of your goals and needs. We want to know who you are, what you're promoting and your short- and long-term goals. Only then will we be able to craft content to best serve you and your needs. And we're not going to ask you to answer a long questionnaire –one that ends up with cut-and-paste answers anyway – about your latest numbers and last year's profit margins. Instead, we'll talk to you face to face or over the phone, finding out what makes you and your product or service unique, and then we'll take that information and, with your guidance, create an online presence that perfectly sums up you and your business.
Simplifying the process
While Bus 64 will use the appropriate tools to maintain communication and deadlines, it won’t let the process dictate the content. Instead of requiring clients to adhere to a one-size-fits-all approach based on loose-agenda phone calls and hourly-updated spreadsheets, Bus 64 will make sure the bulk of the joint client-creator time is spent honing a message and discussing new, creative ways to spread the word.